Privacy policy

Privacy Policy

Last updated: June 27, 2025

This Privacy Policy describes how Hundred Acre Apparel (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from hundredacreapparel.com.au (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Contact Information

Hundred Acre Apparel
28 Railway Terrace
Largs Bay SA 5016
Adelaide, Australia
Phone: +61 490 539 625
Email: hundredacreapparel@outlook.com

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law. We will notify you of material changes by email or prominent notice on our website.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Contact details including your name, address, phone number, and email
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number
Account information including your username, password, security questions and other information used for account security purposes
Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our Site and Services, such as Shopify
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Cookies and Tracking Technologies

Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services. We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Types of Cookies We Use

Essential Cookies (Cannot be disabled)

Session management and user authentication
Shopping cart functionality (cart contents, checkout process)
User preferences (location settings, language)
Cookie consent preferences
Website security and fraud prevention

Analytics Cookies (Can be disabled)

Google Analytics cookies (_ga, ga*) for website usage tracking
Website performance monitoring
User behavior analysis for site improvement

Marketing Cookies (Can be disabled)

Facebook Pixel (_fbp, fr) for advertising and retargeting
Google Ads conversion tracking cookies
Social media integration cookies
Personalized advertising cookies

Cookie Duration:

Session cookies: Deleted when browser closes
Persistent cookies: Range from 1 day to 2 years depending on purpose

Managing Cookies

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our website recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing/targeted advertising for the associated browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping)
With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others

Categories of Personal Information Disclosed

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above:

Information Disclosed:

Contact details and account information
Order and commercial information
Internet activity and usage data
Location data determined by IP address

Recipients:

Shopify (e-commerce platform)
Payment processors (Stripe, PayPal, etc.)
Shipping and fulfillment partners
Email marketing services
Analytics providers (Google Analytics)
Advertising partners (Facebook, Google Ads)
Customer support tools
Security and fraud prevention services

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

Sale and Sharing of Personal Information

We have "sold" and "shared" (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities:

Information Sold/Shared:

Contact information (name, email, phone number)
Purchase history and commercial information
Website usage data and behavior

Recipients:

Business and marketing partners
Social media advertising platforms
Email marketing services

Data Retention

We retain your personal information for the following periods:

Account Information: Until account deletion or 3 years after last activity
Order Information: 7 years for tax and accounting purposes
Marketing Data: Until you unsubscribe or opt-out
Website Analytics: 26 months (Google Analytics default)
Customer Support Records: 3 years after case closure
Legal Compliance Data: As required by applicable law

Security of Your Information

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

SSL encryption for data transmission
Secure hosting environments
Regular security updates and monitoring
Access controls and authentication
Staff training on data protection

Please be aware that no security measures are perfect or impenetrable. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.

Children's Privacy

The Services are not intended to be used by children under the age of 13, and we do not knowingly collect any personal information about children under 13. If you are the parent or guardian of a child under 13 who has provided us with their personal information, you may contact us using the contact details set out above to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access/Know: You may request access to personal information that we hold about you, including details relating to the ways in which we use and share your information
Right to Delete: You may request that we delete personal information we maintain about you
Right to Correct: You may request that we correct inaccurate personal information we maintain about you
Right of Portability: You may request a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances
Right to Opt out of Sale or Sharing or Targeted Advertising: You may direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising"
Restriction of Processing: You may ask us to stop or restrict our processing of personal information
Withdrawal of Consent: Where we rely on consent to process your personal information, you may withdraw this consent
Appeal: You may appeal our decision if we decline to process your request
Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders

Exercising Your Rights

You may exercise any of these rights by contacting us using the contact details provided above. We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request.

In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request in a timely manner as required under applicable law, typically within 30 days.

International Data Transfers

Please note that we may transfer, store and process your personal information outside Australia, including in the United States and other countries where our service providers are located. Your personal information is also processed by staff and third party service providers and partners in these countries.

When we transfer your personal information internationally, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by relevant authorities
Adequacy decisions by competent authorities
Other legally recognized transfer mechanisms

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided above. If you are not satisfied with our response to your complaint, you may have the right to lodge your complaint with your local data protection authority.

For Australian residents, you can contact the Office of the Australian Information Commissioner (OAIC). For European residents, you can find information about your local data protection authority through the European Data Protection Board.

Applicable Law

This Privacy Policy is governed by and construed in accordance with the laws of South Australia, Australia. For the purpose of applicable data protection laws, we are the data controller of your personal information.

Last Updated: June 27, 2025

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: